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DraftKings looks within for new chief marketing officer
DraftKings has promoted veteran employee Stephanie Sherman to the role of chief marketing officer (CMO). Sherman, who was one of DraftKings first 15 employees, joined the US sports betting heavyweigh… Read full article
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What brands need to know before testing their plans for the metaverse – The Drum
As marketers try out new formats, learn the ecosystem and forge partnerships, experience shows theres reason to tread carefully, writes Lisa Utzschneider, the chief executive officer at Integral Ad S… Read full article
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PROSPERITY BANCSHARES, INC. REPORTS FOURTH QUARTER 2021 EARNINGS
HOUSTON, Jan. 26, 2022 /PRNewswire/ — Prosperity Bancshares, Inc.® (NYSE: PB), the parent company of Prosperity Bank® (collectively, “Prosperity”), reported net income of $126.8 million for the qu… Read full article
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HotForex Granted License by the Capital Markets Authority (CMA) of Kenya
PORT LUIS, Mauritius, Jan. 26, 2022 /PRNewswire/ — The HF Markets Group has announced today that the HotForex brand is now licensed and regulated by the Capital Markets Authority (CMA) of Kenya thro… Read full article
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Invested millions in your martech stack? Here’s why your B2B performance still sucks – The Drum
Does the answer to improving B2B marketing success tie back to a problem discovered during World War II? Perhaps. Carbon Design founder Scott Gillum explains.The B-17 plane was quick and inexpensive … Read full article
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2023 Toyota Sequoia Gets a Muscular Tundra-inspired Makeover
Toyota has taken the platform from its new Tundra full-size pickup truck, combined it with 4Runner-like proportions, and come out the other side of the production line with the 2023 Toyota Sequoia. … Read full article
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Budweiser Returns to Super Bowl, But Anheuser Won’t Just Serve Beer
Anheuser-Busch InBev has used the Super Bowl for decades primarily as a vehicle to sell beer. In a few weeks, however, the brewing giant will be serving a much wider array of beverages at the Big Gam… Read full article
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GrabTaxi, Yandex Go, and Uber are the most data-hungry ride-hailing apps
Approaching data privacy day on January 28th, cybersecurity company Surfshark conducted a study that revealed which of the popular ride-hailing and taxi apps collect the most extensive information ab… Read full article
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Why AI is critical for marketing success – The Drum
AI (artificial intelligence) is growing in importance in advertising, and marketers need to learn how best to use it. Julia Wold, director of operations at Coegi, provides some tips on how to embrace… Read full article
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Bankers warn public to be on guard vs fraud, cybercrime when banking online | #philippines | #philippinesscams | #lovescams | romancescams | #scams
Beware of fraud in online banking transactions, a group of bankers warned. Inquirer stock photo MANILA, Philippines Filipinos should take more precautions against online fraud and cybercrime even a… Read full article