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DraftKings looks within for new chief marketing officer
DraftKings has promoted veteran employee Stephanie Sherman to the role of chief marketing officer (CMO). Sherman, who was one of DraftKings first 15 employees, joined the US sports betting heavyweigh… Read full article
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PROSPERITY BANCSHARES, INC. REPORTS FOURTH QUARTER 2021 EARNINGS
HOUSTON, Jan. 26, 2022 /PRNewswire/ — Prosperity Bancshares, Inc.® (NYSE: PB), the parent company of Prosperity Bank® (collectively, “Prosperity”), reported net income of $126.8 million for the qu… Read full article
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What brands need to know before testing their plans for the metaverse – The Drum
As marketers try out new formats, learn the ecosystem and forge partnerships, experience shows theres reason to tread carefully, writes Lisa Utzschneider, the chief executive officer at Integral Ad S… Read full article
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HotForex Granted License by the Capital Markets Authority (CMA) of Kenya
PORT LUIS, Mauritius, Jan. 26, 2022 /PRNewswire/ — The HF Markets Group has announced today that the HotForex brand is now licensed and regulated by the Capital Markets Authority (CMA) of Kenya thro… Read full article
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Invested millions in your martech stack? Here’s why your B2B performance still sucks – The Drum
Does the answer to improving B2B marketing success tie back to a problem discovered during World War II? Perhaps. Carbon Design founder Scott Gillum explains.The B-17 plane was quick and inexpensive … Read full article
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Budweiser Returns to Super Bowl, But Anheuser Won’t Just Serve Beer
Anheuser-Busch InBev has used the Super Bowl for decades primarily as a vehicle to sell beer. In a few weeks, however, the brewing giant will be serving a much wider array of beverages at the Big Gam… Read full article
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2023 Toyota Sequoia Gets a Muscular Tundra-inspired Makeover
Toyota has taken the platform from its new Tundra full-size pickup truck, combined it with 4Runner-like proportions, and come out the other side of the production line with the 2023 Toyota Sequoia. … Read full article
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What You Need to Know About Selling and Marketing During the Pandemic
Every business has been affected by the Covid-19 pandemic in one way or another. Employees getting sick, a rapid shift to remote work, labor shortages, and supply chain issues are just a few of the … Read full article
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Specsavers: That’s Specsavers Love by Specsavers | Creative Works – The Drum
Optical retailers Specsavers is hoping to resonate with Canadians with its much-loved British humor with the brand’s first integrated marketing push across the pond. Created by the brand’s in-house … Read full article
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Bankers warn public to be on guard vs fraud, cybercrime when banking online | #philippines | #philippinesscams | #lovescams | romancescams | #scams
Beware of fraud in online banking transactions, a group of bankers warned. Inquirer stock photo MANILA, Philippines Filipinos should take more precautions against online fraud and cybercrime even a… Read full article